AG Communications Limited

About AG Communications Limited

AG Communications Limited, established in 2014 and headquartered at the St George's Business Centre in St Julians, Malta, is a significant player in the online gaming and betting industry. With over a decade of experience, the company has built a diverse and expansive portfolio of online casinos and sports betting platforms. Today, it operates 54 casino brands, including popular names such as Playluck, MrPlay, MagicRed, CasinoLuck, and ZetBet. Its gaming offerings span a wide range of verticals, catering to both casual players and seasoned bettors.

Licensed by reputable authorities including the Malta Gaming Authority, the UK Gambling Commission, and Spillemyndigheden, AG Communications has long maintained a focus on regulatory compliance and international market reach. The company operates under license number 39483 and is managed by Jonathan Edward Chilton and Mordechay Malool, two figures with deep-rooted experience in the online gambling sector. Their strategic leadership has guided AG Communications through rapid industry shifts and growing regulatory scrutiny.

Despite its success and prominence, the company has faced challenges in recent years, particularly in the area of regulatory compliance. In November 2022, the UK Gambling Commission found that AG Communications had breached key anti-money laundering conditions under its operating license. The investigation led to the imposition of a €237,600 financial penalty, a formal warning, and the attachment of further conditions requiring the company to tighten its risk-based due diligence on third-party relationships. Notably, AG Communications fully cooperated with regulators and made concerted efforts to rectify the identified failings.

A further regulatory review concluded in February 2025, resulting in a more comprehensive settlement. This review uncovered additional lapses in anti-money laundering and social responsibility controls, including failures in customer identification, remote customer interaction, and the proper disclosure of rules and key events. The company agreed to a settlement involving a payment of €1,407,834 in lieu of a financial penalty, along with divestments and the covering of Commission costs. While these developments underscored the complexity and evolving nature of regulatory compliance in the gaming sector, they also highlighted AG Communications' willingness to engage constructively with oversight bodies and implement needed changes.

Throughout these periods of regulatory scrutiny, AG Communications has shown a commitment to continuous improvement, transparency, and player protection. As the online gaming landscape grows increasingly competitive and compliance-heavy, the company’s future will likely be defined not only by the scale of its brand portfolio but also by its ability to adapt, self-regulate, and uphold the standards expected by regulators and players alike.