BoyleSports Group

About BoyleSports Group

BoyleSports Group Holding Limited is a prominent online casino and betting operator, headquartered in Malta. Established on December 23, 2013, the company operates under the registration number C63227 and is based at 4, V. Dimech Street, Floriana, FRN 1504, Malta. CEO Vlad Kaltenieks lead the group and holds a license from the UK Gambling Commission under license number 39469, which reflects its commitment to operating with regulatory oversight. While BoyleSports Group is a relatively recent addition to the gaming sector, the company inherits a rich legacy from its parent organization, BoyleSports, which has been a significant presence in the betting world since its inception.

BoyleSports was founded in 1982 by John Boyle in Markethill, County Armagh, Northern Ireland. Initially a single betting shop, BoyleSports expanded rapidly in the following decades. By 2004, the company operated 77 shops; by 2006, it had reached its 100th store. Strategic acquisitions, such as the takeover of 17 shops from Celtic Bookmakers in 2011 and the consolidation of 15 William Hill shops later that same year, further solidified its standing in the industry. By 2018, BoyleSports reached a milestone by opening its 250th retail shop in Kilcullen, County Kildare.

The company's growth continued with significant expansions into the markets, including the acquisition of 33 William Hill shops in 2020, which propelled BoyleSports to the position of Ireland's largest retail bookmaker. In November 2021, the company continued its expansion with the acquisition of Tully, further solidifying its position in the Irish market.

BoyleSports Group’s focus on both online and retail markets has positioned it as a key player in the gambling industry. Its game portfolio includes online casino games and sports betting. Its flagship brands, BoyleSports Casino and BoyleSports Betting, have been central to its ongoing success. With a strong regulatory framework, including a license from the UK Gambling Commission, the company is committed to providing players a secure and engaging betting experience.

Following a series of leadership changes, including the appointment of Conor Gray as CEO in 2017 and Mark Kemp's brief tenure in 2021, BoyleSports Group appointed Vlad Kaltenieks as CEO in 2023, marking a new chapter in the company's growth and development. Today, BoyleSports Group continues to expand its reach while adhering to its founder's original vision of providing top-tier betting services across multiple platforms.