Editorial guidelines
The editorial standards behind Sister Sites — accuracy, transparency, affiliate disclosure, and reader-first content.
Our mission
Sister Sites exists to help players understand online casinos and how sister brands connect. We aim to publish clear, up-to-date guides that make safer, better-informed choices easier — not marketing copy dressed up as research.
Purpose of these guidelines
They keep every review, network map, and bonus note aligned with transparency, integrity, and useful information — no matter which casino we cover.
Who sets them
The Sister Sites editorial team agrees these standards and revisits them as products, regulations, and player needs change.
Our editorial code
The code below is influenced by our mission: serve readers first, not the brands we write about. Commission relationships never buy a positive verdict.
1. Accuracy and trustworthiness
Facts on licensing, bonuses, payments, and ownership are researched and checked before publish. Content is human-written and reviewed by our team — we do not publish unchecked AI fluff.
2. Objective vs subjective
We separate verifiable facts (licence, fees, wagering) from editorial opinion (UX feel, value judgment). Readers should always know which is which.
3. We take responsibility
Mistakes happen. When they do, we correct them. Spot an error? Contact us — the team will investigate and update the page when needed.
4. We aim to serve readers
Every article should answer a real player question. Outdated or low-value content is updated or removed so the directory stays useful.
5. Affiliate disclosure
Some outbound casino links are affiliate links. We may earn a commission if you register or deposit — at no extra cost to you. That never dictates our rating. Full detail is on Affiliate disclosure.
6. Safer gambling
We highlight responsible-gambling tools and avoid framing casino play as a way to make money. Support resources live on our Responsible Gambling page.
How this works day to day
Practice | What we do |
|---|---|
Research before publish | Check operator materials, public licence signals, and sister-site relationships. |
Clear dating | Material updates are reflected on the page so readers know when facts were last reviewed. |
Corrections path | Anyone can flag issues via Contact; we prioritise factual errors on live reviews. |
Commercial firewall | Partnership conversations do not rewrite editorial conclusions. |
Want the practical scoring checklist? See How we review. How commissions work is explained in our Affiliate disclosure. Meet the people behind the copy on About us. Questions or concerns about these guidelines? Contact us — helping us improve is a win for everyone.
Related pages
About us
Who we are, how we review casinos, and the standards behind Sister Sites.
How we review
Our step-by-step process for testing casino sister sites and operators.
Affiliate disclosure
How we earn commissions from casino links — and why that never buys a review.
Terms and Conditions
Site rules, liability, intellectual property, and affiliate disclosure.
Privacy Policy
What data we collect, why we use it, and how to exercise your rights.
Cookie Policy
Cookie types, third parties, durations, and how to manage preferences.